#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology Artwork

The Josh Boone Show

Raw, long-form conversations with world-class entrepreneurs and undiscovered thinkers on purpose, society, and the nature of reality.

Over 2 to 4 hours, we dive into their entrepreneurial journey, adversity, mental health struggles, self-development, and how it shaped their worldview and sense of purpose.

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The Josh Boone Show

#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology

August 16, 2022 • Josh Boone • Episode 24

Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.

In our conversation we dive into:

Self-awareness as a superpower
Intuition versus empirical data
Delegation and installing your operating system into a team
Busyness, laziness, and essentialism
Specialization and the pursuit of excellence
The placebo effect, gossip, and evolutionary psychology
External and internal realities
Consumerism and ethical marketing
and much more...

Connect with Rishi:

Music by Kirby Johnston – check out his band Aldaraia on Spotify