The Josh Boone Show

#16: Kenda Macdonald – Tequila, Psychology & More Tequila

January 21, 2022 Episode 16
The Josh Boone Show
#16: Kenda Macdonald – Tequila, Psychology & More Tequila
Show Notes

Today Josh talks with Kenda Macdonald about marketing, trauma, cognitive biases, and the state of American culture over a copious amount of whiskey and tequila. 

Kenda is an international public speaker, a multi-award-winning entrepreneur, and author of the best-selling book "Hack the Buyer Brain."

With a degree in Forensic Psychology from the University of London, she operates at the unique intersection of marketing, neuroscience, and buyer psychology.

Currently, she is the founder and CEO of Automation Ninjas, a world-class award-winning agency specializing in behavioral marketing automation.

Some of the topics we dove into are:

  • The beauty and harsh realities of small businesses.
  • Cultivating and crafting great experiences.
  • Consumer purchasing and evolution of the brain.
  • imposter syndrome, forensic psychology, stereotyping, and behavioral patterns.
  • ADHD, childhood trauma, self-worth, suicide attempts, and the treadmill of overachieving.
  • American culture, gun rights, the rise of conspiracy theories, Trump, and tribalism.
  • Propaganda, disinformation, and institutional gaslighting.
  • And lots, lots more.


Connect with Kenda:


Music by Kirby Johnston – check out his band Aldaraia on Spotify