The Josh Boone Show

#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology

August 16, 2022 Josh Boone Episode 24
The Josh Boone Show
#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
Show Notes Chapter Markers

Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.

In our conversation we dive into:

  • Self-awareness as a superpower
  • Intuition versus empirical data
  • Delegation and installing your operating system into a team
  • Busyness, laziness, and essentialism
  • Specialization and the pursuit of excellence
  • The placebo effect, gossip, and evolutionary psychology
  • External and internal realities
  • Consumerism and ethical marketing
  • and much more...


Connect with Rishi:


 Music by Kirby Johnston – check out his band Aldaraia on Spotify

Josh's Intro
Session with Rishi
Fixed Audio