The Josh Boone Show

#20: Roy Steves – Marketing Disruptions, Burnout & Life as an Agency Owner

Episode 20

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Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.

Some of the topics we dive into are:

  • The emotional rollercoaster of starting and maintaining a marketing agency.
  • The issues of incentives, scope creep, and managing expectations with clients.
  • Advice for young people getting into marketing and the agency world.
  • What Roy and I would do differently if we had to start again.
  • Escapism, imposter syndrome, and the trappings of success.
  • Existential threats, and the importance of therapy for entrepreneurs.
  • AI, machine learning, and the unexpected implications of complex systems.
  • Crypto, Brave, and BAT.
  • The future disruptions in digital marketing, social media, and the attention economy.
  • And lots more.

Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.

StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.

Connect with Roy:


Music by Kirby Johnston – check out his band Aldaraia on Spotify